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Shore Thing
The Blog for Business Owners Who'd Rather Be
Doing Literally Anything Else


Nobody’s Matching Your 401(k) Anymore. Here’s What to Do About It.
When you worked for someone else, retirement savings may have been almost automatic — a percentage pulled from your paycheck, maybe an employer match, a decision you made once during onboarding and mostly forgot about. When you work for yourself, nobody sets that up for you. Nobody matches your contribution. If it’s going to happen, you’re the one who has to build it. I bring this up because it’s easy to postpone indefinitely — not because it’s not important, but because ther
Aug 18


You Don’t Have to Love the Numbers. You Just Have to Know Them.
I want to give you some permission you didn’t know you needed. You don’t have to enjoy bookkeeping. You don’t have to find it interesting, or satisfying, or anything other than necessary. I work with plenty of people who are great at their businesses and genuinely uninterested in their finances, and that’s completely fine. What’s not fine — what I’m going to push back on gently — is using “I’m not a numbers person” as a reason to not know your numbers. Because here’s the thin
Jul 27
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