Shore Thing

A lot of small business owners treat their pricing like it’s a moral statement about their own worth, which turns a straightforward business decision into an emotional one every single time it needs revisiting. Let’s take the emotion out of it for a minute. Your rates aren’t a referendum on how much you deserve. They’re a number that needs to cover your actual costs, your actual time, your actual expertise, and leave enough left over for the business to be sustainable — inclu

I want to give you some permission you didn’t know you needed. You don’t have to enjoy bookkeeping. You don’t have to find it interesting, or satisfying, or anything other than necessary. I work with plenty of people who are great at their businesses and genuinely uninterested in their finances, and that’s completely fine. What’s not fine — what I’m going to push back on gently — is using “I’m not a numbers person” as a reason to not know your numbers. Because here’s the thin