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Shore Thing
The Blog for Business Owners Who'd Rather Be
Doing Literally Anything Else


Building Business Credit Before You Need It
Nobody thinks about business credit until the moment they need it — a loan, a lease, a large equipment purchase — and discover that a business with a spotless personal credit score can still look invisible to a lender, because the business itself has no credit history of its own. Business credit and personal credit are separate systems. Your personal score doesn’t automatically transfer over, and if you’ve never done anything to build a credit profile specifically for your bu
Aug 28


The Paperwork After the Paperwork: Licenses and Permits
You formed your LLC. You got your EIN. You opened the bank account. You feel done with the official stuff. You might not be. Depending on what you do and where you’re located, there’s often a second layer of paperwork underneath the business-formation basics: local business licenses, city or county permits, and sometimes industry-specific registrations that have nothing to do with your LLC or your EIN and everything to do with the fact that you’re operating in a particular pl
Aug 11


Your Business Needs a Boring Email Address (And a Few Other Unsexy Essentials)
Nobody starts a business excited about the administrative plumbing. But the plumbing is what keeps the whole thing from leaking, so let’s talk about a handful of unglamorous essentials that are easy to set up early and genuinely annoying to retrofit later. A real business email address. Not yourname1987@gmail.com. An address at your own domain — something like hello@yourbusiness.com. It costs very little, it makes you look established, and it keeps your business correspondenc
Jul 16


The Five-Minute Name Check That Saves You a Rebrand
Let me tell you the most expensive shortcut in small business: falling in love with a name before you check whether you can actually use it. I know this one personally. I’m not going to pretend otherwise. Picking a name, building around it, and then discovering someone else already has a claim to it is a special kind of frustrating — and it’s entirely avoidable with about five minutes of looking. Before you order anything, register anything, or design a single logo, do these
Jul 8
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